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January 28, 2013

Substitute “Greenwashing” with Recycling


The following is an interesting article that really made me think about recycling, being green, and having an awareness for inaccurate propaganda.  I am all about reusing when I can!
Until you know the meanings of “greenwashing” and recycling, you may never see the need to replace the former with the latter. It is thus important that you have a grasp of these two terms from the outset.
Recycling is no new thing to many; it is almost a household term these days. People are admonished from time to time to keep empty containers. There are individuals who buy these containers for onward sales to companies that specialize in recycling. In a nutshell, recycling means the process of making a new product using a similar product that has served the purpose for which it was originally bought. Even if disposing such products is inimical to the environment, the earth will be saved from suffering too much harm because, in the absence of recycling, the manufacturing of these products will be continuous and the ecological system will ultimately be worse for it.
“Greenwashing”, on the other hand, is a new term for a practice you are likely to be aware of. It is mostly used in marketing campaigns. Simply put, it is deceptively trying to make sales from ecologically conscious individuals by referring to products harmful to the environment as eco-friendly. To be on the safer side, you will need an in-depth understanding of what the term “eco-friendly” is, what it is not and how to guide against falling victim to “greenwashing”.
The word “eco-friendly” can be used in reference to products, practices or both. Goods categorized under this term are those that contribute to green living. They easily get decomposed when disposed, and they do not release harmful substance to the human environment. Companies into the production of such goods often place labels on them, so people can easily identify them for what they are. We all like it when the air we breathe in is fresh and healthy. We are also likely to frown at anything that will make the soil unhealthy for crop cultivation. The numerous benefits that come with these eco-friendly products make buyers go for them rather than opt for those that threaten our beloved environment. Dubious marketers are aware of this general mindset. In a bid to increase sales, they try to buy into the heart of people by labeling their earth threatening products as eco-friendly. It thus means that not all eco-friendly labeled products are truly what they claim to be. Fortunately, there are a number of ways to verify the authenticity of such claims.
Organizations, such as the Green Good Housekeeping Seal and U.S Environmental Protection Agency and Energy Star,  have been doing the job of watchdog in this regard. They make it easy for people to know those products with bogus claims and those that are truly eco-friendly. Before you buy any product henceforth, be sure the product has the approval of the above-mentioned organizations.
The above viewpoints do not mean you should totally avoid products that are not ecologically friendly. You can still buy them; however, for the good of the environment, support recycling. That way, the effect of ecologically harmful products will be drastically reduced. Opting for a {recycled bag} or {stainless steel bottles} that can be recycled is a step in the right direction.

1 comment:

  1. Thank you for sharing this article, Erin.
    It has a lot of helpful information!

    ReplyDelete

Thank you for sharing your thoughts. I enjoy hearing from you!
~Erin

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